WIRF is proud to launch our refreshed brand identity and newly redesigned website — an exciting milestone that marks the beginning of a bold new chapter in our journey.
For nearly 50 years, WIRF has been a leader in maternal and infant health. Our new brand reflects the evolution of our organisation and our commitment to growth, inclusivity, and innovation. At its core, our rebrand is about one thing: strengthening our impact so we can continue to shape healthier futures for women, babies, and families — in Australia and around the world.
The updated brand introduces a dynamic new logo, made up of organic shapes that symbolise the deep connection between woman, baby, family, and heart. Paired with a vibrant colour palette, the new identity communicates warmth, diversity, and strength — key attributes of our vision and community. It’s more than a new look, it’s a renewed promise to continue to lead the charge in women’s and babies’ health.
As part of this transformation, our website has undergone a complete redesign to be more user-friendly, accessible, educational, and engaging. It now better showcases the breadth and depth of WIRF’s research, healthcare programs, and support services. Importantly, it offers an improved platform to raise awareness and rally support for our mission.
This revitalised brand has been shaped by the voices of our community and people. It’s grounded in collaboration and reflects our shared aspirations for the future. We are grateful to everyone who contributed to this journey.
A special thank you to advertising agency Topham Guerin for their generous support throughout our rebrand and website projects, and to Charles Kobelke and the team at Business News for partnering with us to officially launch our new brand at a wonderful sundowner event.
Together, with a strengthened identity and a clearer voice, WIRF is ready to inspire, engage, and grow our community — and to continue leading the way in maternal and infant health.
Because at the heart of everything we do is one simple reason: because we care.
Healthy women. Healthy babies. Healthy families.
Watch our ‘brand reveal’ video here:
