Alastair Milne believes in the power of optimism. When his wife’s (Dawn) waters broke at 25 weeks with their daughter Eilidh, he had to.
In total, Dawn and Eilidh would spend more than 3 months in the Neonatal Intensive Care and Preterm Birth Units at King Edward Memorial Hospital before being able to come home.
“Eilidh recently celebrated her 11th birthday and is a ray of sunshine for our family and everyone who know her. This makes it even more important to remember Eilidh’s very difficult beginning to life and the people and places which have left an indelible mark on our lives,” Alastair said.
To pay tribute to Eilidh, her journey, and help all the other babies born too soon, avid cyclist Alastair set his sights at raising funds for a new phototherapy treatment system for the NICU at King Eddies.
To help get his Appeal to the $3,000 mark, Alastair made the lofty promise to finally wax his legs on 2019 Australia Day weekend – much to the delight of his fellow cyclists. Watch his YouTube appeal here.
With the generous support of friends, family, other NICU parents, and the local cycling community, Alastair would smash his fundraising target, raising $3680 in total.
In collaboration with GE Healthcare, KEMH’s NICU installed the Giraffe Blue Spot Phototherapy System mid last year 2019.
The new Phototherapy System is a cutting-edge solution for treating hyperbilirubinemia and jaundice - a threat to the well-being of 60% of full-term infants, and 80% of preterm infants.
WIRF is lucky to be the chosen beneficiary of some special people and their personal fundraising events.
Community-based fundraising forms a critical part of enabling our research programs and our ability to innovate and respond to major health problems.
If you or a team are involved in a community event like a triathlon, marathon, movie or bake sale, we encourage you to consider fundraising on behalf of WIRF.
WIRF can help you with
- Setting up a crowdfunding page
- Securing pre and post event media coverage
- Positive promotion through social media platforms
- Other marketing and promotion activities.
To find out more about community-based fundraising with WIRF, and how we can take your event or cause to the next level, contact WIRF on 0408 1280 99 or firstname.lastname@example.org