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WIRF is one of Australia's leading organisations that is dedicated to improving the health of women and infants.

Baby Bundles boost in time for Mother's Day

Baby-Bundles_web.jpgBaby Bundles boost just in time for Mother’s Day

Western Australian babies born in need of essential clothing and blankets are to be the winners from a new donation from the Channel 7 Telethon Trust and Pharmacy 777.

The Channel 7 Telethon Trust recently announced that Pharmacy 777’s $10,000 contribution towards last year’s Telethon would support the Baby Bundles program coordinated by the Women and Infants Research Foundation.

WIRF’s CEO, Deb Portughes, said the donation would make an immediate and lasting impact to hundreds families around the state.

“Our Baby Bundles program exists to support WA families in need by providing essential babywear and blankets for those that are born preterm, in an emergency, or to mothers in desperate situations,” she said.

“Mother's Day is a time of joy and celebration, but for many mothers and families it can also be a difficult time. These Baby Bundles offer support and keepsakes at the most critical time for a family unit.

“We are truly grateful for the generosity of Channel 7 Telethon Trust and Pharmacy 777 and I thank them on behalf of the more than 6000 babies that are born at King Edward Memorial Hospital each year.”

Pharmacy 777 CEO, Jason Brotherson, said, "A program such as WIRF's Baby Bundles allows our community to see firsthand the impact of generosity for mothers and their babies. The Pharmacy 777 Group is proud to support this worthy initiative."

The donation will enable more than 330 Baby Bundles to be created and gifted to Western Australian families in real need. 

Telethon General Manager, Mark McCrory said Telethon was proud to support programs that are focused on building healthy Western Australian families and making a positive difference in the lives of our most vulnerable children. 

“We believe every child deserves a safe and nurturing environment to thrive in, and we are dedicated to making that a reality.”

One of WIRF’s Baby Bundles costs only $30 which covers the cost of materials while WIRF’s team of volunteers do the rest, giving their time and talents in knitting and sewing the beautiful babywear and blankets.

You can support WIRF’s Baby Bundles program through our 2023 Mother's Day Appeal here.


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Contact details

Women and Infants Research Foundation
Carson House, King Edward Memorial Hospital
374 Bagot Road, Subiaco, WA 6008

Telephone: 08 6458 1437
Fax: 08 6458 1642
Email: info@wirf.com.au

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